If the video killed the radio star, then the metaverse might come next for the video. At least, that’s what MTV seems to be banking on with its first foray into the metaverse, with a Roblox MTV VMA Experience kicking off this weekend to promote the upcoming MTV Video Music Awards.
The VMA experience launched on August 12 with a mini-game and will add a new one every Friday until the August 28 show, for a total of three games. Players can collect MTV logo tokens, which they will use to vote for their favorite artist during the awards ceremony. best metaverse performance Category. The VMAs introduced the category this year, listing Charli XCX, Twenty One Pilots, BTS, Ariana Grande, Blackpink and Justin Bieber as nominees for performances on platforms as varied as Roblox, Fortnite, Minecraft, PlayerUnknown’s Battlegroundsand Wave.
“One of the most exciting things about it is that it brings the VMA experience to people wherever they are in the world,” said Amy Campbell, Chief Marketing Officer of Paramount Media Networks and MTV Entertainment Studios, via The Wall Street Journal.
MTV’s entry into Roblox opens the door for even more musicians and music-focused brands to take advantage of emerging opportunities in the metaverse. Since Fortnite first held a Marshmello concert in gaming, the music industry has slowly adapted to the metaverse as a way to reach new audiences. Brands like Spotify and musicians like Lil Nas X and Georges Esdras hosted their own Roblox experiences. Some musicians have found it a way to reach many more people at once than they could with a single real-life gig.
MTV has already developed experience in Minecraft, but this is the first time it has jumped into the Roblox metaverse. According to the Wall Street Journal, company representatives said MTV created the experience to reach younger viewers and learn more about Roblox as a platform.
Music and video games have always gone hand in hand. Many millennials can credit games like Tony Hawk’s Pro Skater and the Guitar Hero series to help set their musical preferences. The intersection of music and gaming continues today as more and more musicians get into gaming in different ways, such as Post Malone’s Apex Legends Twitch Streams and Beat Saber Music Packs featuring artists like Green Day and Billie Eilish.
If you can’t get enough music in Roblox, check out our list of Roblox music codes for August, which you can combine with some cute avatar upgrades you’ll get with our list of free Roblox promo codes in August. And be sure to take your new sounds and gear with you when you visit the best Roblox games in 2022.
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The Roblox MTV VMA Experience Kicks Off Today in the Metaverse
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