- Death Row Records is getting closer to the blockchain
- Snoop has been a fan of cryptocurrencies for a decade now
- Snoop acquired the label which helped his music career
In February, when rapper Snoop Dogg bought Death Row Records, the legendary hip-hop artist said he would turn Death Row into a blockchain-backed non-fungible token (NFT) label.
Snoop’s head of brand partnership Nick Adler, label executive DJ EFN, Grammy-nominated musician BT and former Tupac Shakur manager Leila Steinberg all joined Gala Music’s new advisory board on Thursday.
Snoop’s blockchain ambitions
Snoop Dogg’s Blockchain Goals With Nick Adler joining Gala Music as the legendary rapper’s brand partnership manager, Snoop Dogg’s blockchain goals are progressing. Snoop Dogg has been a cryptocurrency enthusiast for nearly a decade. In 2013, he even accepted bitcoin (BTC) for his album.
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Snoop has been a big proponent of non-fungible token technology (NFT) lately. Snoop Dogg revealed over a year ago that he owns millions of NFTs and is a crypto whale.
He told the public at the time that he was “Cozomo de’ Medici”, a Twitter character who owns a large amount of top-notch NFTs and is known in NFT markets as Opensea.
Snoop bought Death Row Records, the label that helped launch his music career, according to headlines in early 2022.
The rapper released BODR, his 19th album, after acquiring the label from MNRK Music Group. Snoop told the media after the purchase that Death Row’s ecosystem would include blockchain technology and NFTs.
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Nick Adler joins new Gala Music Advisory Board
On Thursday, blockchain music company Gala Music announced that Snoop’s brand manager, Nick Adler, had joined a newly created advisory board for Gala Music. Additionally, the legendary rapper slammed streaming platforms.
Gala tweets a video of all of the board members, including record producer DJ EFN, former Tupac Shakur manager Leila Steinberg, and DJ and songwriter BT.
Brandon Tatum, Vice President and Global Head of Music Affairs at Gala Music, discussed the new advisory board in an interview with Billboard.com contributor Benjamin James.
Snoop Dogg revealed during an appearance on the “Drink Champs” podcast in April 2022 that he was going to remove Death Row Records’ catalog from streaming services like Spotify.
At the time, Snoop said that streaming platforms don’t pay, and only record labels and streaming platforms get paid. Snoop told the “Drink Champs” hosts that Death Row will soon have an app and music that can be streamed in the metaverse.
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Snoop Dogg’s associate joins Gala Music’s board of directors
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