Rosalía opens the concert tour that will stop in A Coruña this summer

The Catalan returns to the stage in a tour with more than 45 concerts worldwide. In her repertoire, the songs from her latest album, mommywith hits like Saoko either Candy, and continue to increase its success among young people. Rosalía is “the favorite of Generation Z, according to a analysis carried out by Ron Barceló together with the music platform Spotify as part of the Desalia experience, which celebrated its 15th anniversary a few weeks ago in the Dominican Republic”, the promoters point out. Both firms have joined forces in an initiative with the aim of discovering tastes music of the young people of generation Z. Thus, it has been possible to extract data on the favorite songs, artists and music genres of Spanish youth.

Rosalía, the artist who sweeps Spain

Since he released his most personal and experimental album a few weeks ago, Rosalia remains at the top of the main lists. The study places Rosalía as the queen among generation Zfollowed by Danny Ocean and Aitana.

As regards musical genres, the study reveals that young Spaniards “are not into rock, they are more into twerking”. The latin trap devastates among users, followed at quite a distance from the spanish pop and the latin genre. Pop and urban songs complete the top 5.

Four Motomami songs, in the top 10

The song that most triumphs among the 39,000 users analyzed is ‘Fuera del Mercado’, by Danny Ocean, a viral hit this spring on Tik Tok that will continue to play strong this summer. Closely followed by ‘Candy’ from Rosaliawho manages to sneak up to four songs from his album “mommy” among the most listened to. In third position appears ‘En el coche’ by Aitanafollowed by ‘Plan A’ of Paul London and the ‘Pantyhose‘ of Alejo. They close the list of most listened to songs ‘As it was’ by Harry Stylesthree more songs from the album ‘mommy‘ of Rosalia –Saoko‘Cake‘ and the ‘Combi Versace’- and the ‘Rumbatón’ of one of the forerunners of regaeton, daddy yankee.

Over 39,000 playlists analyzed

In total, they have been analyzed the playlists in Spotify of more than 39,000 unique users, of which 114,000 registered participations between March 31 to May 2. Most were between 18 and 24 years old, with a mean age of 21 years.

These results respond to an analysis of data obtained from the main mechanic designed by the creative agency Social Mood to obtain invitations to Desalia’s 15th Anniversary. Through a website, users had to prove that they were worthy candidates to experience Desalia 2022 firsthand. After accessing their Spotify account, an algorithm analyzed their most common playlists and the degree of coincidence they presented with the spirit “Live Now” and with Desalia. And how is a good “viveahorista”? The young man who enjoys himself, who celebrates every moment with intensity, who gives himself over to music and wants to become part of a huge family, the “barcelover” family.