On May 30, after the broadcast of the first episodes of the fourth season of the series on Netflix, “Running up that hill” climbed to the top listening positions on Spotify, the leader of music platforms.
Downloads of the song “increased by 8,700% worldwide,” Spotify explained.
And by rebound, other Kate Bush songs became popular again, with a “1,600%” increase in downloads.
nora felder she is the master of ceremonies of that phenomenon, something that requires more cunning than it seems.
“It’s amazing! We knew it would be special, because we already used ‘Should I stay or should I go’ by the Clash in the first season, and there was an uptick in downloads,” Nora Felder told AFP in a telephone interview.
“But we didn’t imagine it would take on this dimension for Kate Bush,” he adds.
Nora Felder crowned her success with stranger things with an Emmy Award.
Many more people now listen to his lectures, he explains.
– Cyndi Lauper, Iggy Pop… –
“People think that any good song is enough,” says Nora Felder.
“Actually, we coordinate all the aspects around the music of a project, whether it is the creative part as well as the negotiation of the rights of a song, or choosing composers, musicians…”, details this Californian, who has already coordinated the soundtrack of the series “Californication” or “Ray Donovan”.
Nora Felder worked in New York, first as a programmer in a club, and then recruited by producer Phil Ramone (no connection to the Ramones) to record Paul Simon, Sinead O’Connor, Cyndi Lauper or Iggy Pop.
In her fifties, Nora Felder is installed in Los Angeles, the epicenter of the film industry.
She knew that Kate Bush was “very selective” in the use of her repertoire.
“I took a long time to contact their representatives, explain to them what I represented [la canción] for the story, the characters.
But what Nora Felder didn’t know was that during the negotiations, Kate Bush was watching the series, and that she liked it.
“When we received their approval it was a great relief, because this song meets all the demands of the series,” he reiterates.
– Metallic flowers –
“Running up that hill” was successful four decades ago, unlike “Master of puppets”, a song by heavy metal group Metallica, whose appearance in “Stranger Things” also had a multiplier effect.
“This song suits Eddie’s character very well, and everybody likes him. Some reject metal like someone rejecting a book without opening it, but thanks to Eddie, the audience opened the book and loved that Metallica song” says Nora Felder.
In the Netflix series, stranger thingsEddie Munson appears in the fourth season as a rebellious young metalhead, guitarist in a small group, appreciated by those who know him closely.
In gratitude for this renewed success of their song, Metallica sent Felder flowers and a collector’s edition of “Master of Puppets” (the title of the 1986 album) when the music coordinator was nominated for an Emmy.
“Now they follow me on the networks, and when I realized it, I said: ‘oh, but it’s Metallica!'”
“As far as music is concerned, I’m still a child,” acknowledges Nora Felder.
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