After two years of restrictions as a result of the COVID-19 pandemic, including mandatory quarantines, closures of various economic sectors and political instability, the entertainment industry has been reactivating strongly this 2022 to the point that “mega events will far exceed the result of 2019″, as indicated by the Peruvian Association of Authors and Composers (Apdayc).
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For Marina Marcovich Adrianzén, National Director of Collection of Apdaycthe fever of artistic shows in Peru returned this year, because the public wants to see and hear their artists on stage.
“2022 is an unusual year and carried with the fever of reviving live music. At the cutoff of October (4th of that month) we have reached an average of 90% of the attendance of 2019″, said the executive to this medium.
Just to get an idea of what was recorded in 2019: 62 mega-events were held and a total of 547,612 people attended. This year there will be more than 100 shows.
Along these lines, Marcovich estimated that “we will exceed one million attendees by the end of the year”.
Regarding the box office, Apdayc reported that there are events that exceed S / 300,000 nationwide. Among them are: Gian Marco, Daddy Yankee and Guns N’ Roses.
He indicated that “this year the result of box office income already exceeds the average of S / 2 million (until September 15)”.
“The income from copyright, at the end of September, is approximately S/ 7 million, estimating a collection of more than S / 10 million (at the end of 2022)Marcovich added.
Most attended concerts
Until the end of September, up to 56 mega-events can be counted, which, apart from providing entertainment, have also left some not insignificant monetary income.
The show of the most famous urban singer of the moment, Rauw Alejandro, which took place on May 6 at the Jockey Club had between 20,000 and 30,000 spectators, according to figures from Apdayc.
Similarly, the Colombian Karol G -performer of ‘Bichota’, ‘Tusa’, ‘El Makinon’ and ‘Ay, Dios Mío!’- brought between 20,000 and 30,000 people in her two presentations on June 4 and 5 at the Arena 1 of the Costa Verde, in San Miguel.
That same figure was obtained by the Lima Music Fest – Latin Pop Edition on June 11 at the Arena Peru when Manuel Turizo, Camila, Sin Bandera and Danny Ocean performed.
However, one of the concerts that exceeded all expectations was “Gian Marco 30 years”, where on July 16 more than 40,000 followers sang and danced in the National Stadium to the rhythm of ballads, salsa, reggaeton and cumbia.
Another of the mega-events that generated hysteria and great expectation among fans was that of Coldplay, which opened a second date at the National Stadium.
The band led by Chris Martin gathered more than 40,000 fans in their two shows on September 13 and 14.
To these shows, we add that the farewell tour of Daddy Yankee (October 18 and 19 at the National Stadium) and Bad Bunny (November 13 and 14 at the National Stadium) sold out in record time.
Below is the table of the 10 concerts with the highest attendance until September.
|September 13 and 14||Coldplay||More than 40,000|
|July 16th||Gian Marco 30 years||More than 40,000|
|May 6th||Rauw Alejandro World Tour||Between 20,000 and 30,000|
|June 4 and 5||Bichota Tour 2022 (Karol G)||Between 20,000 and 30,000|
|11th of June||Lima Music Fest – Latin Pop Edition |
(Manuel Turizo, Camila, Sin Bandera and Danny Ocean)
|Between 20,000 and 30,000|
|September 7 and 9 |
(Arequipa and Lima)
|Black and white (Ricardo Arjona)||More than 20,000|
|april 2||A night of salsa 11||Between 10,000 and 20,000|
|May 4th||Kiss||Between 10,000 and 20,000|
|June 1||Louis Tomlinson||Between 10,000 and 20,000|
|June 18||Wisin & Yandel||Between 10,000 and 20,000|
What is the reason for the great reception of the concerts?
The confinement to which the population in the country was subjected, in the opinion of the experts, seems to be the reason why the concerts now sell out at the box office.
“Reactivation is fine. Starting in March, everyone began to buy tickets and this has not only been seen in Peru, but throughout Latin America, such as Chile, Argentina and Brazil. It seems that people who spent more than two years at home, without seeing shows, went out to solve their problems and want to go to concerts”, commented Jorge Fernández Mazaira, president of the Artistic, Cultural and Related Shows sector (Arena) of the Lima Chamber of Commerce.
He indicated that in that second half the number of shows exceeds the first half of the year.
The businessman explained that the factor of the prices for the tickets of the shows is due to the exchange rate that is on the rise.
“The problem is that the dollar has risen and is close to S/ 4. The sounds, the lights, the screens, the artist are in dollars. Now if the businessman does not sell the total (of the concerts) he loses. This year there are like four big shows that were suspended for fear of sales“, he claimed.
He added that the shows are more demanding in the technical part, such as visuals, and that requires a greater investment. “Now they play sound for the public and return to the stage, screens everywhere, lights too. The shows are better, but that’s more expensive“, said.
According to Fernández, several businessmen had to stop betting on the shows in 2020 and 2021, due to the inactivity of the artistic industry, but this year they are returning little by little and new firms emerge.
“They are already returning, but with new firms, and there are other new entrepreneurs who are joining. That is why I believe that in 2023 the reactivation will be total, unless political problems drag the country“, accurate.
For the reactivation of the entertainment industry, Jorge Fernández pointed out that they have an agreement with Apdayc so that the payment for copyright is reduced from 10% to 5%, as is the case in Chile and Argentina.
“Right now I have an agreement with Apdayc so that until December 31, 2023 they charge 5% to all Arena partners. We have to do this contract every two years”, he detailed.
He also mentioned that there should be a VAT reduction (currently 18%) for shows. “For that, a bill must be submitted to Congress. In Argentina, no national or foreign show pays VAT (Value Added Tax) of 21%, which is why this industry there employs thousands of people.”, he referred.
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Megaevents resurface in Peru: These are the concerts with the largest audience and collection until September
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