Lady Gaga achieves an unexpected alliance in the world of cosmetics

In 2019, singer Lady Gaga decided to follow in Rihanna’s footsteps by launching her own line of makeup and cosmetic products called “Haus Laboratories”although initially they did not have a large selection of products for sale, the most notable being their eyeshadow palettes and their eyeliner liquidthe truth is that it did not have the necessary scope to position itself as one of the market’s favorites, as Rihanna’s “Fenty Beauty” and Selena Gómez’s “Rare Beauty” managed to do. The marketing team of the “Mother Monster” did not focus so much on this launch and they only managed to sell it through Amazon, a very profitable market, but which is not specialized in selling beauty brands such as Makeup, Druni Y cousin in Spain or Target, Ulta, Y Sephora in the United States, the latter being the most international of all.

Lady Gaga

After almost three years, the interpreter of “Just Dance” decided to renew the image of her brand, relaunch it and bet on a new collection that is giving a lot to talk about on social networks for its vegan concept and cruelty-free. In addition, this time she decided to trust the experts, achieving a surprising alliance with one of the most famous beauty companies in the world.: Sephora.


I am so excited to announce that we are bringing to the world a supercharged, clean new makeup artistry through a place that has inspired me for years, Sephora.“Wrote the singer and actress in a post on Instagram. The brand will be known as “Haus Labs” and will be officially launched on June 9 on the company’s website worldwide. products in more than 500 stores, both physical and online, in the United States and Canada. At the moment there is no scheduled date for the arrival of “Haus Labs” at Sephora stores in Spain or in any other European country, but it is estimated that it will be soon. Similarly, purchases through the website have international shipments.

At Haus Labs, art is for everyone and no one should have to harm their skin or sacrifice their principles and values ​​to express themselves through high-performance makeup.” indicated the protagonist of the film “The Gucci House”. Lady Gaga decided to bet on the concept clean beauty to create your new line of cosmetics. On the website they state that all the products were formulated with skin-friendly ingredients and that they do not encourage animal abuse, since they are not tested on animals and none of their ingredients are of animal origin, since they are made with organic ingredients and natural that have also been extracted under a criterion of environmental sustainability. They have not yet published the product list that they will have available, but it is certain that the color will not be missing in both the eyeliner, shadows and lipsticks, given that striking, neon and vibrant colors will be the protagonists of this new collection.

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Lady Gaga achieves an unexpected alliance in the world of cosmetics

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