Heineken® Canada invites internationally acclaimed DJ Alesso to Montreal for the return of the Formula 1® AWS Grand Prix of Canada

The Grand Prix weekend is one of the most anticipated sporting events in Canadabut this event has always been much more than a race, because of the atmosphere, the vie de Nuit and the anticipation surrounding it. After two long years of waiting, Heineken® has put everything in place in Montreal for the return of this Canadian summer staple thanks to these memorable events and its offer of electrifying performances. After his recent single “Words” in collaboration with Zara LarsonDJ Alesso will take to the track to close this weekend full of epic Heineken® experiences.

“Heineken® knows how important the return of the AWS Grand Prix of Canada 2022 Formula 1® will be special for fans and for the city of Montreal, and wishes to mark the occasion by offering unforgettable events and experiences,” said Laurent Delmouly, General Manager for Heineken® at Canada. “Even if you’re not an F1® fan, you’ll find events to interest you during the Grand Prix weekend, whether it’s Alesso’s live performance or the after-party epic. »

In order to catch the Alesso show after the podium celebrations, Montreal residents can monitor the Heineken® social pages Canada for a chance to win exclusive tickets to the internationally renowned DJ’s performance!

About Heineken

Heineken® is the most international brewer in the world. It is the leader in the development and marketing of premium beers and ciders. Under the Heineken® name, the group has a portfolio of more than 250 international, regional and local beers, ciders and specialty products.

We are committed to innovation, long-term brand investment, and disciplined execution of sales plans and focused cost management. Through our slogan “Brewing a better world”, we put sustainability at the heart of our business activities by offering added value to all our stakeholders. Heineken® has a well-balanced presence around the world and holds dominant positions in both developed and developing markets.

About Alesso

Maverick of the dance music universe, Alesso has proven time and time again that his influence transcends borders and spans countless genres – to that end, he’s collaborated with artists as eclectic as OneRepublic’s Ryan Tedder, calvin harris, Tove Lo, Liam Payne, James BayMarshmello, Sebastian Ingrosso of Swedish House Mafia, Hailee Steinfeld, Florida Georgia LineAnita, Liam Payne, Katy Perry, Zara Larson and more. He topped the charts Dancing and producers of Billboard magazine, created his first NFT collection and often finds himself headlining festivals, in addition to performing on national television, from Good Morning America’s summer concert series to the show “Saturday Night Live”. To date, Alesso has garnered nearly 4 billion streams.


For further information: Rosalie Lavoie, Citizen (on behalf of Heineken), [email protected] WHERE [email protected]

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Heineken® Canada invites internationally acclaimed DJ Alesso to Montreal for the return of the Formula 1® AWS Grand Prix of Canada

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