An extraordinary fashion show by SHEIN and a new collection accessible to all

The editorial staff of Télé-Loisirs did not participate in the writing of this article.

SHEIN was founded in 2008. In just a few years, the Chinese company has become essential to younger generations thanks to trendy collections and low prices. To present the new collection of its different brands, SHEIN chose to organize the FW22 Rock The Runway: SHEIN for All fashion show. For the occasion, many personalities from the world of music were present and especially the new generation. SHEIN even teamed up with Avril Lavigne to promote their upcoming album.

SHEIN Fashion Show: When Fashion Meets Music

SHEIN is a merchant site known worldwide by fashionistas. It must be said that season after season, the collections on offer appeal to new generations. To present the pieces fall-winter 2022, SHEIN renewed with catwalks. This time the parade was held in Los Angeles. For the event, professional musicians and dancers were present. Among them, there were essential artists, but also some from the new generation. All represented a brand during Rock The Runway.

Pop punk icon Avril Lavigne represented ROMWE, Jamaican singer Shenseea represented SHEIN, and 88rising’s Ylona Garcia represented DAZY. The new generation highlighted the other brands: Brooke Eden for SHEIN MOD, Alexander Jean for SHEIN SXY, Victoria Kimani for SHEIN BAE, Owenn for SHEIN Modely, The Future X for SHEIN X and Haley Reinhart for SHEIN Frenchy.

Rock The Runway, a parade full of surprises

In addition to presenting the new collections of the different SHEIN brandsthe fashion show was the occasion to present the After Work collection resulting from the collaboration between SHEIN and the award-winning fashion designer Christian Siriano which gave birth to the MOTF brand.

Avril Lavigne was the star of the Rock The Runway fashion show. At the event, the singer promoted her new album Love Sux (Elektra/DTA Records). She also shot the “Bite Me” music video during the fashion show. A unique opportunity to showcase new SHEIN pieces.

Want to watch the show again? Rest assured, it is possible. Just go to the SHEIN app, Instagram, YouTube, Twitter or Facebook. Rock The Runway: SHEIN for All has been available there since September 25, 2022. The Chinese giant has decided to continue the adventure and offer several fashion shows each year to showcase the collections and above all to attract customers. To take advantage of the clothes and accessories presented during the parade, just go to the site fr.shein.com. The different brands are represented there.

Discover or rediscover SHEIN

SHEIN is a Chinese company and more specifically a global fashion e-retailer. The site offers several thousand references in more than 150 countries. Clothing, accessories, shoes, jewelry and even beauty products, nothing is missing on the site that appeals to young generations as well as others. To offer prices accessible to all, SHEIN works on an innovative principle. Production is launched on demand. Waste is reduced as is inventory. SHEIN is constantly renewing itself to best match current trends. The site has more than 6,000 references. Throughout the year, it offers great discounts, offers and promotions. If you are ordering for the first time, delivery is free. It is also from 39 €.

Don’t wait any longer to visit the SHEIN website and discover the fall-winter collections presented during the Rock The Runway: SHEIN for All fashion show. Maybe you will find the pieces worn by Avril Lavigne!